About
Clean with a Cause – because heart is what makes a product truly special.
Since 2015, we’ve been creating more than just cleaning and cosmetic products – we’ve been creating opportunities. We believe that work can be both hope and transformation. That’s why our company proudly employs people with disabilities, who put their skills, determination, and heart into everything we make. Here, cleanliness has a face and a name.

OBJECTIVES AND TARGETS
Our Mission
Our biggest goal is to give people and good ideas a chance. We believe that everyone deserves the opportunity to develop, regardless of the challenges. That’s why we have created an enterprise where people with disabilities have their rightful place and a chance for fulfilment. Today, we are the largest manufacturer of cleaning and beauty products in Bulgaria registered with the Disability Agency – and that makes us proud.
What we strive for
We strive for our brands of cleaning, laundry and cosmetic products to be a symbol of high quality and reliability. We believe that a good product doesn’t have to cost a fortune – so we work to make sure that everything we create is not only effective, but affordable for everyone. We are constantly improving our formulas and striving to offer innovations that meet the needs of modern man – with care for health and the environment.
SOCIAL MEDIA
Our story
Right from the start, we put people at the heart of everything we do – and that’s how we became the largest company in the country on the Disability Services Agency’s register for manufacturing cleaning and beauty products.
Behind every one of our products is the work of people who put not only knowledge but heart. Our formulas are developed by proven specialists and our production is organized with modern machinery that ensures high quality and efficiency. Our base in the town of. Byala Slatina covers 800 square meters – a place where products with a cause are born.
FIORELA holds internationally recognized certificates for quality (ISO 9001:2015), environmental protection (ISO 14001:2015) and good manufacturing practice (GMP). We are also currently in the process of certification to the ISO 22716:2008 standard for cosmetics manufacturing.
We work with high quality ingredients from world leading manufacturers – safe for health and environmentally friendly.
But most importantly? Our priority will always be not just to expand our product portfolio, but to create sustainable, affordable, and created with care organic and bio products. Because we believe the good is in the details – and the people behind them.
Care for the people who create our products
Behind every bottle and package is a person with talent, effort and heart. We believe that when we take care of our team, they put even more care into what they create.
Responsible to you - оur customer
We insist on open communication, honesty and loyalty - because trust is earned with attitude, not promises
Care for nature and health
We only use raw materials that are kind and safe - for you and for the planet. Cleanliness doesn't have to come at a high cost to the environment.
Respect for everyone - even the competition
We believe the world has room for everyone. That is why we choose respect over competition and dialogue over conflict.
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